inbound

the advancement of the inbound day job. Expanding business beyond Greater China (Taiwan, China) to Singapore, Malaysia, etc
There are 35,000 foreign tourists. Chinese Tourism Interpretation Guide

Text & Photo Travel

- Text-oriented travel descriptions, sharing travel experiences (blogs, etc.)
- Brand-oriented travel rather than travel products
- Save and share the excitement and memories of your trip as photos (selfie, Facebook)
- Daily travel such as 'leisure' in everyday life

New main consumer in the travel market

- MZ Generation Rise: Travel Consumption/Trend-Driving, Travel Content Expansion and Reproduction
- Mobile Routine (digital friendly), online leisure (non-face-to-face travel), online goods
- Focus on the experience of discovering/explaining the 'I'

The Age of Video Travel

-Discover, participate, experience and share travel in real time through video
-Video content based on video such as vlog, short VOD, etc
-Key channels: Instagram, YouTube, TikTok, OTT, etc. (real time / two-way communication)

Travel Tech

Travel buses are trying to become a travel tech company based on online platforms.
By establishing a travel content platform based on various social media channels, including the travel bus TV app
We will create a new travel ecosystem suitable for the era of with COVID-19 by linking domestic and foreign travel customers and travel service providers.